![]() The company recognizes that asking a store employee to unlock a case can make a customer feel inconvenienced or even persecuted. This ad also tells consumers that it understands how they feel, and that it is on their side.Īnd as a bonus, the company does nothing to belittle its audience. The connection is made through a sense of shared frustration. This ad for Dollar Shave Club exaggerates the everyday frustration some consumers feel in stores that complicate the purchasing process: 1.Ĭonsumers should feel that the commercial echoes some aspect of their feelings and experiences. Take a look at these commercials below and find some inspiration for maybe creating your own YouTube video to be shared across your business social sites. Humor, empathy, and even a controlled sense of rage can be equally effective. Ads can take a number of approaches to get to the mind and hearts of their potential consumers. First and foremost, they manage to connect to consumers in memorable, effective manner. Indeed, ad companies have come to rely on consumers themselves to spread the message.Īlthough there may not be a way to guarantee that a commercial will go viral, the ones that have share a few common traits. Yet, the new paradigm has in no way reduced the efficacy or popularity of commercials. ![]() Streaming services has reduced the number of commercials viewers- particularly viewers in the sacred 18 to 49 demographic- see on television.
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